Tees for the Toll Team

Transport and logistics company Toll is celebrating Pink Shirt Day (PSD) for the second time in 2020. Invited to come on board last year by official corporate partner Cotton On to help support the distribution of PSD tees around Aotearoa, Toll also decided to celebrate Pink Shirt Day throughout their organisation. 

Back again this year delivering the official 2020 Pink Shirt Day tees to support the New Zealand Mental Health Foundation, Toll will again be holding celebrations across their network.

Jon Adams, Executive General Manager at Toll New Zealand, says the team thoroughly enjoyed celebrating Pink Shirt Day last year and he saw the positive impact it had on the team’s morale and wellbeing. 

“We are a diverse company, and Pink Shirt Day was the perfect opportunity to celebrate inclusivity, diversity and spread kindness,” says Mr Adams.

“From all over the business, people were talking about how great it was that we were involved; it lifted everyone’s spirits and was the perfect opportunity to stop, listen to each other and feel connected.” 

While Toll already has resources in place to support their staff, such as a free helpline, celebrating Pink Shirt Day was a great way to highlight the importance of positive mental health and wellbeing. 

The day was filled with positive vibes and was celebrated by the whole Toll team who swapped out the green uniform and dressed pink for the day.

For PSD to create a real change, research shows that business leaders need to be seen committed to the cause in creating positive and safe working environments. Toll’s NZ Leadership Team have always been supportive, and this year all 60 plus members of their Business Leadership Team will be wearing the official tees as a sign of commitment and support and to remind staff that their wellbeing is essential. 

Businesses can celebrate Pink Shirt Day in a number of different ways. It can be as simple as a shared morning tea and a moment to remind staff about why supporting each other and celebrating our differences is so important. 

When Pink Shirt Day moved to October because of COVID-19 the Toll team knew they would need to find a way to take part. But it doesn’t have to be extravagant for businesses – start small, and you’ll find it will make a difference.

“We feel fortunate to be involved, and we are sure other companies will want to get on board. It’s nice to have a chance to contribute.”, says Mr Adams.


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