Ending discrimination towards our frontline workers

Our frontline workers are our COVID-19 superheroes. Returning to work day-in and day-out in the face of the storm, they made sure - and are still making sure - that we're fed, cared for and transported.

Did you know that bullying behaviour has increased towards them?

This year and next, we’re asking you to show your fellow New Zealanders this behaviour is unacceptable. If you see a frontline worker being discriminated against or bullied, speak up about it. Interrupt the negative words and actions and stand with the person receiving them, offering them your help and assistance.

Together, we can stand up for what’s right and end this bullying behaviour for good.

After more advice? See our tips on being an Upstander and challenging bullying past Pink Shirt Day.