About

Pink Shirt Day is about working together to stop bullying by celebrating diversity and promoting positive social relationships.

It’s about creating a community where all people feel safe, valued and respected, regardless of age, sex, gender identity, sexual orientation, ability, or cultural background.

On Pink Shirt Day we ask Aotearoa to Kōrero Mai, Kōrero Atu, Mauri Tū, Mauri Ora – Speak Up, Stand Together, Stop Bullying!

Celebrated annually around the globe, Pink Shirt Day began in Canada in 2007 when two students, David Shepherd and Travis Price, took a stand against homophobic bullying after a new year 10 student was harassed and threatened for wearing pink. We’ve been celebrating Pink Shirt Day in Aotearoa since 2009 and the campaign grows stronger and larger every year. Learn more about Pink Shirt Day!

What does 'Kōrero Mai, Kōrero Atu, Mauri Tū, Mauri Ora – Speak Up, Stand Together, Stop Bullying' mean?

Kōrero Mai, Kōrero Atu – Speak Up

'Kōrero Mai, Kōrero Atu' means to speak up and speak out in reference to bullying. 'Speak Up' refers to having conversations with your friends, whānau, children, kaiako/teachers, tauira/students and wider communities to come up with ideas and strategies to address bullying. 'Speak Up' is also about asking for help when you need it. This can be scary, and sometimes the first person you ask can’t or won’t do anything to help you. Keep asking. Pink Shirt Day shows there are many people who care about supporting you.

Mauri Tū, Mauri Ora – Stand Together

'Mauri Tū, Mauri Ora' means to stand together in life and wellness. 'Stand Together' refers to how bullying behaviour is influenced by the actions and values of friends, whānau, schools, kura, workplaces and whole communities. Real change happens when we Stand Together, sending a strong message that there is no place for bullying in Aotearoa. Bullying often makes people feel alone, but Pink Shirt Day shows that many people care. Many people want to play their part in making Aotearoa a safe, welcoming and respectful place for everyone, regardless of age, sex, gender identity, sexual orientation, ability, or cultural background.

Stop Bullying

On Pink Shirt Day, look out on the sea of pink and know that together we can Stop Bullying!

“Kōrero Mai, Kōrero Atu, Mauri Tū, Mauri Ora – Speak Up, Stand Together, Stop Bullying!”