About

Pink Shirt Day is about working together to stop bullying by celebrating diversity and promoting kindness and inclusiveness.

It’s about creating a community where all people feel safe, valued and respected, regardless of age, sex, gender identity, sexual orientation, ability, or cultural background.


On Friday 21 May 2021, we ask Aotearoa to Kōrero Mai, Kōrero Atu, Mauri Tū, Mauri Ora – Speak Up, Stand Together, Stop Bullying!

Celebrated annually around the globe, Pink Shirt Day began in Canada in 2007 when two students took a stand against homophobic bullying after a new year 10 student was harassed for wearing pink. We’ve been celebrating Pink Shirt Day in Aotearoa since 2009 and the campaign grows stronger and larger every year. Learn more about the meaning behind the Pink Shirt Day kaupapa here.

Pink Shirt Day is funded by your donations. Your support enables the Mental Health Foundation to run Pink Shirt Day, raise awareness about bullying prevention and provide resources that promote inclusive workplaces, schools and communities. 

Thanks to Pink Shirt Day donations we:

reach more than 2,000 schools and kura nationwide each year to share messages and classroom activities that help prevent bullying.

have funded InsideOUT to run rainbow workshops and programmes to help create more inclusive schools.

collaborate with communities, including rainbow, Māori and Pasifika, to strengthen messages of inclusion.

engage with workplaces to celebrate diversity and create fairer, more welcoming and respectful environments.

continue delivering resources that celebrate diversity, spread aroha and prevent bullying in Aotearoa.

  • reach more than 2,000 schools and kura nationwide each year to share messages and classroom activities that help prevent bullying.

  • have funded InsideOUT to run rainbow workshops and programmes to help create more inclusive schools.

  • collaborate with communities, including rainbow, Māori and Pasifika, to strengthen messages of inclusion.

  • engage with workplaces to celebrate diversity and create fairer, more welcoming and respectful environments.

  • continue delivering resources that celebrate diversity, spread aroha and prevent bullying in Aotearoa.

“Kōrero Mai, Kōrero Atu, Mauri Tū, Mauri Ora – Speak Up, Stand Together, Stop Bullying!”